Those interested in the works of great artists usually purchase exhibition catalogues, or else visit museums or special exhibitions, where they often find themselves trying to make their way through halls packed with other art lovers. People constantly try to grab a good spot in front of the barrier in order to get at least one good look at a fine work of art. After that, it’s back through the crowd to the next painting. In other words, exhibitions generally don’t offer the time and space needed to give detailed consideration to a work of art.

Projektil produced «Viva Frida Kahlo – Immersive Experience» for the newly opened MAAG Light Hall. Full of accessible symbolism and colourful exotic plants and animals, as well as a series of powerful self-portraits, the expressive artist’s creations and her life are at the heart of this immersive exhibition, presented using high-performance video projection and light and acoustic effects. The 360° projection makes visitors feel as if they have been transported right into Kahlo’s paintings.